Pink ribbons, shirts, and bracelets are items you’ll see a lot of this October. If that’s too traditional for your tastes, consider some of these less costly pink promotional products and make your philanthropic marketing dollars go further.
This seamless, tube-shaped bandanas can be worn in 13 different ways. Sport your screen printed logo on a pink bandana to show your company’s true philanthropic colors. Camo options are also available.
Pink Tote Bag
Stand out with this tote bag. It features reinforced 22-inch straps and bottom 3-inch gussets with a hemmed opening. There is a camo option available as well.
Awareness Grip Pen
Imprint a personal message or your company logo for some positive publicity.
Take this opportunity to make a difference in the fight against breast cancer. Don’t have time to browse our catalog for more pink-themed promotional products? Rely on your Outreach rep to do the searching for you. Send your rep an email through our Project Portals, fill out this contact form, or connect with us on LinkedIn.
Project Portals is a new feature we introduced to clients this week. If you’re a fan of efficiency, you’ll be a fan of Project Portals.
This free tool pulls every component of a project into one convenient place. Instead of searching through dozens of emails, you can simply visit your project portal to see the complete history of all communications related to a project.
Approve proofs with a click.
Check order status with a click.
See shipping information with a click.
View and pay invoices with a click.
You will also be able to view, download, and comment on essential forms. This includes presentations, estimates, sales orders, and more.
Project Portals provide you and your team with a simple, easy-to-use solution that acts as your own personal status department. We understand that time is a luxury most professionals no longer have. Anytime we get to save our client’s time is a win for us.
Your Outreach order rep will provide you with a link to your project portal. We cannot wait for you to try out this new feature! Contact your order rep or send us a note here if you have any questions.
Outreach Promotional Solutions has had the privilege of working with some of the best and brightest companies nationwide. Thanks to our clients, partners, and staff, we’ve grown from a one-man operation in 2012 to a spunky little marketing agency with more capabilities than ever before.
We thought it’d be valuable for us to look back on the accomplishments and milestones we’ve reached thus far as we enter the second half of the year.
Here are the highlights:
We launched two new services earlier this year
Elevate is tailored to small businesses in need of data-driven digital marketing. Whether it’s a lack of know-how or a lack of time and resources, the Elevate service steps in and becomes the client’s digital marketing department.
Brandstores is an upgraded version of our company store solution. Want to see how renowned brands like BORROR use Brandstores to manage their promotional product and apparel programs? Check out this blog post and share with your team!
The Brewery District is our new home
The Outreach team also celebrated one year in our new Brewery District HQ! Even our showcase room is coming along nicely. We invite you to stop in to see what’s new in the promotional products world and meet the team behind it all. We welcome dogs…and horses.
Partnerships continue to grow
Lastly, we can’t forget the partnerships we’ve developed so far this year. A major part of Outreach Promotional Solutions is our commitment to non-profits and volunteering – and we plan to keep it that way. See above a partial listing of the organizations we’ve either sponsored or volunteered for in 2018.
Looking to the future
It’s always good to look back to see how far you’ve come – and to prepare yourself for what’s to come. Thanks for joining us on this journey.
When BORROR approached us to create and manage their company store, we knew the quality of products would be just as important as the quality of service.
BORROR has spent the past 60 years building its reputation as a leader in property management, development, construction, and real estate. The BORROR brand is renowned because of the company’s longevity and luxury craftsmanship. Everything the BORROR logo appears on matters – whether it’s an outdoor billboard, print collateral, Facebook post, or promotional pen.
The marketing team at BORROR needed a solution to easily manage their branded promotional products and apparel. Using multiple vendors and cheap discount websites wasn’t going to cut it for a brand of BORROR’s stature. With our brandstores solution, we created an online shop where BORROR’s marketing team can easily order promotional products for a variety of uses.
Maintenance staff are always given a BORROR branded t-shirt. The BORROR brandstore includes t-shirts, polos, jackets, and caps that employees can order at any time. The best thing about ordering apparel from your own brandstore is the low quantity option. Gone are the days of the 50 piece minimum!
What’s a launch event without promotional products to give away? A missed opportunity. BORROR’s brandstore features products their team can easily order, and reorder, every time they hold an open house for one of their luxury apartment communities.
Pens, notepads, and coffee mugs. All essential office products you’ll find in every workplace. BORROR can order these items at their convenience knowing the quality will never change thanks to the brandstores solution.
“Outreach has been a great ally in getting our promotional items all on one interface. It makes searching order history, placing orders, and ordering for multiple different locations a breeze,” Tera Bell, marketing coordinator for BORROR, said. “Since we are a small to mid-sized company, I don’t find meeting minimums to be a problem either. Our account rep is friendly and knowledgeable about the products which makes things much easier. Thank you Outreach for providing this online store for us!”
Could you benefit from a brandstore? The answer is yes if you regularly order promotional products and logo apparel. There is time and money to be saved. Visit the brandstores page to learn more or contact us to get started.
Eight out of every ten firms in the United States are considered to be a micro-business. Most of these businesses employ less than 5 people and are content with remaining that way.
While some business owners may be content as a micro-business, there are many entrepreneurs that are looking to take their business to the next level and grow into a multi-million dollar company, employing more people and making a larger impact in their respective markets. I personally know the challenges while growing my company. Nothing ever goes perfectly and we all make mistakes along the way.
Fortunately, when I started my business, I came in armed with a strong business foundation. While not every decision I make is perfect, here are some decisions that I have made that have helped our company grow. I hope these are helpful for you as well.
Develop a Plan
I can’t stress this enough. If you don’t have specific business goals identified, a plan to achieve your goals and a growth strategy, it will be difficult to stay focused on the key activities that will make you successful. It is very easy for a business owner to get distracted or overwhelmed while wearing many hats. A strategy that you can stick to will help keep you focused.
Speaking of wearing many hats, you need to identify the areas where you are best suited to deliver value to your company and delegate the rest. For example, if you are best suited to generate new business and build client relationships, delegate back-office tasks. It may require an investment in hiring someone. However, I’ve learned that if I spend an extra 15 hours a week on growth vs. 15 hours a week filing papers and invoicing, I’m going to make back that money plus some.
Become a Salesperson
Many people don’t consider themselves a salesperson. But as you know, it is the owner that is typically the one selling their products and services for a typical micro-business. As an owner, you know best the value your services provide and the passion needed to meet your customer’s needs. Embracing a “selling” mindset is important. This means understanding how to attract your target customer, communicate your value proposition and close a deal. There are many books and seminars available to help build these skills.
Uplift your Brand Image
Nowadays, your online and offline brand image is your first impression. You need to arm your business with an attractive brand image that permeates through all of your marketing. Your website should be modern and mobile-friendly, as it’s likely your first impression. Your marketing materials should generate emotion. Your company should stand for something and your customers should understand it and be willing to pay you for it. Many micro-businesses handle these important components themselves. However, many lack the training and design skills to create that “wow” image. Engaging a reliable marketing partner that can work together with you to uplift your branding will improve your chance of success.
Understand your Financials
As you grow, the amount of money coming in and going out increases. If you don’t understand cash flow management, it can be easy to run out of money to pay bills or make payroll. Stay connected with your finances, evaluate your receivables and identify sources of working capital to help manage growth. This is one of the biggest challenges for many growing companies.
I hope these tips are helpful. Feel free to shoot me a note and I’d be happy to talk through any challenges you might be having in taking your business to the next level. I believe as a community of business owners and professionals, we should be here to help each other.
Small Business Week is a special week for Outreach Promotional Solutions. Supporting small business owners and giving back to our communities is a commitment we’ve kept since the day we opened our doors.
Enter the code NOSALESTAX when you place your next print, promo, or apparel order and receive your next batch of branded items tax free. Orders must be placed by May 5 to receive this offer.
Elevate Provides Digital Marketing and Automation that Allow Small Business Owners to Compete
COLUMBUS, Ohio – Outreach Promotional Solutions has officially launched Elevate, a digital marketing solution dedicated to helping small businesses navigate the ever-changing digital landscape. With the adoption of marketing automation software and the addition of two employees, Elevate positions Outreach Promotional Solutions as one of few promotional product distributors to offer full-service digital capabilities.
“Giving small business owners the tools and know-how to succeed has been a long-standing commitment Outreach has held since day one,” Nevin Bansal, president and CEO of Outreach said. “While we’re honored to have big-name Fortune 500 clients on the promotional product side of the business, we want to fill the void of digital marketing solutions for smaller business enterprises and entrepreneurs.”
Elevate was built to not only perform standard digital marketing tactics but to inform clients of data insights to better tailor their digital strategies. A key differentiator of Elevate is the access to graphic design support and the million-plus product and apparel items offered by Outreach Promotional Solution at a discounted rate.
“There are quite a few digital marketing companies that claim to be one-stop-shops,” Bansal said. “However, when their clients want branded products for social media or email marketing contests, they have to search for a reliable distributor. We don’t have that extra step.”
Elevate by Outreach Promotional Solutions currently serves three Ohio-based companies and will look to add team members as the service grows.
Catch Outreach at these upcoming events in Central Ohio
Outreach Promotional Solutions has a pretty eventful schedule. We are attending several events and awards ceremonies this month and hope to see you there. Below is a list of where you can catch the Outreach team. Let us know if you’ll be attending by sending us a message here.
TRANSFORM, the 18th Annual Meeting from the Columbus Chamber of Commerce
The celebration will be attended by the thought leaders, innovators and entrepreneurs shaping the current trends and exciting future of Columbus and the Midwest. Guests will be treated to an interactive networking showcase as well as engaging presentations and best practices from a full lineup of featured presenters.
Date and Time
Thursday, February 8
Greater Columbus Convention Center
Battelle Grand Ballroom
400 N High St. Columbus, Ohio 43215
Columbus Business First’s Bizwomen Mentoring Monday
The event offers attendees the opportunity to choose from 40 mentors who are among the most influential women in the business community for one-on-one coaching sessions for seven minute conversations.
Date and Time
Monday, February 12
Hyatt Regency Columbus
350 N High St. Columbus, Ohio 43215
Multi-Chamber Business Expo and After Hours
Join the Chambers of Commerce of Dublin, Hilliard, Powell, Union County and Westerville, and their members, for one of the largest multi-chamber events in the area. This is your opportunity to network with hundreds of area business professionals while enjoying complimentary appetizers and beverages. Nearly 100 exhibitors and 500 business professionals are expected to be in attendance.
Date and Time
Monday, February 26
The Exchange at Bridge Park
6520 Riverside Dr., Dublin, OH 43017
Healthiest Employers Awards and Live Well Expo
We’re honoring the top health and wellness programs in Central Ohio at our Healthiest Employers Awards & Live Well Expo. This lively morning event is designed to get you and your team energized!
Date and Time
Tuesday, March 6
The Grand Event Center
820 Goodale Blvd., Columbus, OH 43212
6 Must-Know Marketing Trends You Can’t Miss in 2018
The trends shaping marketing in 2018 are all about brand experience. Retaining customers and earning new customers involves a lot more than sharing a Facebook post every other day. When companies offer inventive ways to experience their brand, product, or service, they’re adding depth and enriching the relationships they have with their audiences.
Large corporations and small businesses alike must identify ways to build stronger connections through brand experience. Stronger connections can be developed through multiple communication vehicles, whether that be digital marketing technology or promotional products and wearable tech. Below is a list of the trends you should consider adding to your marketing mix this year.
The rise of virtual reality, or VR, has given marketers a way to creatively engage with their audiences. VR uses computer-generated images to place users in different environments. While it may seem like a tactic reserved for high budget marketing departments, smaller companies can use VR to give audiences behind-the-scenes content, exclusive event access, and other valuable marketing content.
TOMS is a company that encourages giving to those in need. The shoe and accessories company practices its core values by giving to a person in need every time one of their products is purchased. TOMS used virtual reality as a way to communicate the company’s core values by posting a YouTube 360 video where users were placed in a Virtual Giving Trip. Viewers were able to actually see the charitable aspect of TOMS’ business model as Brand Ambassadors delivered free shoes to underprivileged residents in Peru.
Video has been in nearly every “marketing trends report” for the past couple of years. Last year saw the rise of Live Video and the data suggests it’s going to play a massive role in content marketing this year.
80% of respondents said they would rather tune into a live video for 2018 than read a blog post
82% of respondents were more interested in watching live video from a brand than reading social media posts.
Influencer Marketing is another trend that has experienced growth in the past year. Search Engine Journal surveyed 29 digital marketing experts on the important social media trends of 2018. It’s no surprise that influencer marketing appeared in several of these experts’ responses.
Having a trusted expert share your product or service extends your reach and connects you with those most likely to be interested in what you offer. By connecting with relevant social media influencers, you have the equivalent of an online brand ambassador championing for your brand.
There are rules and regulations involved in sponsoring a paid influencer program, so be sure to practice transparency and follow the FTC’s guidelines.
Wireless Promotional Products
Bluetooth-enabled products are on the rise, especially since major smartphone makers have ditched the headphone jack. Branded products should be viewed as a necessity in any well-rounded marketing strategy, but the key is to purchase products that your customers will want to use time and time again.
Sure, promotional pens and custom notebooks have their place in the product essentials bucket, but be sure to include more memorable products that will enhance your customer’s perception of you. Bluetooth connectivity isn’t restricted to just headphones, earbuds, and speakers. Multifunction products like hats with speakers in them, fidget spinner speakers, and even connected socks have been introduced to the promotional products industry.
If you’re a digital marketer or small business owner, it’s great to be privy on digital marketing trends, but even better to also be up-to-date on promotional product trends.
Custom wearable technology has become a highly sought-after category in the promotional products industry. Fitness accessories such as watches and smart bands will increase communication and efficiency and reduce healthcare costs. Human resources departments, in particular, have been using branded fitness trackers in their health plan rollouts to incentivize employees to join.
Other types of smart clothing have been introduced to the promotional products industry with brands like Levi’s and Nike serving as early adopters. Nike is currently selling NBA jerseys with a built-in NFC tag, which allows fans to sync and scan the jersey to the NikeConnect app so that they can watch highlights of the player whose jersey they’re wearing.
LinkedIn is already known as a high value, high performing social media channel for B2B marketers. Facebook and Instagram will remain social media giants in 2018, but the volume of updates and potential growth LinkedIn is staging is unmatched. As Fast Company states, “LinkedIn generates a level of engagement and genuinely thoughtful interaction that other social platforms are hard pressed to match.”
In 2017, LinkedIn added video to personal accounts, tested geofilters, made messaging updates, and reached over 500 million monthly users. This year LinkedIn will introduce video ads for business pages. If LinkedIn’s targeted video ads have the same impact that Facebook’s video ads have, it will certainly be a dominant force in social media marketing.
Have you considered putting marketing dollars toward influencer marketing? Has your company’s CEO questioned the benefit of using LinkedIn for business? Curious about what types of wireless products are available to have your logo printed on? We’d love to fill you in. Give us a call, send us a message, or contact us here.
Meet Outreach’s Digital Marketing Specialist, Matt!
Outreach Promotional Solutions is kicking off 2018 by adding Digital Marketing Specialist, Matt Hamrick, to the team! Matt will lead all digital marketing activities for Outreach and its clients.
Matt Hamrick is an award-winning marketing and communications professional residing in Columbus, Ohio. Having spent the past six years in both agency and corporate environments, he’s worked with clients in the healthcare, higher education, and professional services industries. Matt graduated from The Ohio State University with a bachelor’s degree in strategic communication and English.
What three traits define you? Imaginative. Persistent. Expressive.
What are you most excited for in your new role? Mapping out marketing strategies with clearly defined goals. I want to help small businesses who haven’t embraced social media to see the impact it can have on their business.
What is one thing you cannot resist? Carbs. Everything bagels, rice, pasta… they are essential to life.
Best place you have traveled to and why? I’ve been to New York quite a few times and love everything about it. It is the greatest example of a melting pot in America. I try to experience different historical landmarks and eateries every time I visit.
If you could be anyone who would you be? Justin Timberlake. He doesn’t seem to be capable of doing anything wrong. From his music and acting to his SNL sketches and style, he’s someone worthy of admiration.
Tell us something that might surprise us about you! I wrote songs with SONY recording artists in my teen years… then I realized you can’t be a star if you’re terrified of the stage, so that dream got killed off pretty quickly.