All Posts By

Sean Miller

Golf Products

Your Guide to Branded Golf Gear

By | Promotional Insight | No Comments

Your Guide to Buying Promotional Golf Products and Apparel

Golf season is upon us and courses are filling up with companies eager to boost morale and profitability through team building. Culture is important. This is why human resources departments are often tasked with planning team building activities, including the ever so popular summer golf outing.

There are countless opportunities for fun in the sun and co-worker bonding out on the course. Not to mention, you can leave your employees with a branded golf item, and they’ll never forget the experience you gifted to them.

Check out some of our recommendations on both affordable and industry-branded golf items below. You can also reach out to our team directly for a custom presentation or quote.

Nike® Golf Kit

This event kit includes three imprinted Nike (R) NDX Heat golf balls and fifteen imprinted 2 3/4″ tees. The pouch is made of 210 denier polyester and 400 denier patterned nylon with the golf balls made of ionomer and the tees made of wood. Imprint your company name or logo for some added exposure!

Custom Branded Golf Balls

Tee time always starts with this golf essential! A shiny new golf ball adorned with your full-color logo is sure to make your clients and employees feel like pros. They’ll definitely want to find this one after hitting it a few hundred yards into the nearest pond or ditch.

Titleist® Waffle Microfiber Towel

This golf towel is not only cost-effective, but the Titleist brand name is well-known by pros and amateurs alike, giving it a high perceived brand value. Keep your golf balls clean and your neck dry with this multi-use microfiber towel.

Carabiner Golf Tool

Small but mighty, this carabiner golf tool secures easily to your bag or belt loop, making it useful and easily-accessible time and time again. This product includes a ball marker, divot repair tool, cigar cutter, spike tightener, and carabiner.

Woodbury Golf Scorecard Holder

You’ll have your employees looking like golf pros out on the course with our unique scorecard holder. Their newfound love for the sport will encourage continued use of this item on the weekends when they are out perfecting their swing after your company golf outing.

Golf Apparel

Sure, employees already have their own company shirts and caps. But why not take the opportunity to give them a golf polo to memorialize the good times had with colleagues on the green. Choose from our nicer name brands like Nike, Adidas, and Callaway, and maybe your employees will start working longer hours. But don’t count on it.

Give your rep a call or contact us here to start planning your golf-centric promotional products and apparel.

Five Promotional Products your Small Business Should Invest in Now

By | Marketing, Promotional Insight, Technology | No Comments

When a consumer “shops small,” a significant amount of that money stays in the community. In fact, one study states that for every $100 spent at a local, small business, $68 remained in the city, while only $43 of $100 spent at a big-box chain had any community impact.

Promotional products are an excellent way to foster relationships with your small business customers. Giving those customers just a little something extra when they do business with you could be the tipping point for them to spend more money, or to return to you in the future. Here are five promotional products that are affordable for your small business or startup, but also functional and memorable to your customers.

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Fruit Infused Water Bottles
Branded Water bottles are a dime a dozen in my cabinets, and the same is probably true for you too, but what if you jazzed up the standard sport bottle with the ability to infuse fruit? It’s that little something extra that will ensure your customer or client chooses your promo bottle over the other five in their kitchen. The cost isn’t much more than a standard water bottle and it will have your customers rushing to get home and fill ‘er up.

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Moscow Mule Mugs
With summer just around the corner, speak to your client’s inner mixed drink lover and give them something a bit different. Moscow Mule mugs are trendy and will have your customer ready to kick back on their rooftop lounge with the sweet smells of summer surrounding them. They’ll be sporting your brand for all their friends to see and quietly thanking you for keeping them cool amid the heat. Glass pints and other specialty glasses are a win for your beer-loving clients and customers, as well.

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Business Folders
Three-prong folders from the local office supply store aren’t going to cut it for all the meetings in your future as you grow your small business or startup. Branded folders make the perfect inexpensive leave-behind to package your beautifully-designed marketing collateral and brand story. It’s much more difficult for a prospect or investor to lose a folder with all your contact information than it is to lose a tiny business card.

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Trendy Apparel
While apparel can sometimes get pricey, there are options available that won’t break the bank. Plus, the investment will be totally worth it when your clients and employees are rocking their branded tank wherever they go. There’s a difference between slapping your logo on a cheap cotton tee (there’s a time and a place for that) and strategically designing a screen-printed tank or baseball tee that people are proud to sport. Work with the designer at your local print shop or promo company to come up with something that represents your brand perfectly.

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Tech
An oldie, but a goodie. Tech products are always a good go-to for small businesses because they are affordable and appeal to a broad audience. This Posh 3-in-1 Charging Cable is small, handy, and looks more expensive than it actually is. Clients and prospects will use this little device and others like it over and over, each time thanking you for coming to the rescue when they forgot to charge their devices the night before.

For a complete presentation of small business and startup promotional product ideas, click here. You can also use our contact page for a custom quote or more information on the items above.

Small Business Week is a special week for Outreach Promotional Solutions. Supporting small business owners and giving back to our communities is a commitment we’ve kept since the day we opened our doors.
Enter the code NOSALESTAX when you place your next print, promo, or apparel order and receive your next batch of branded items tax-free. Orders must be placed by May 5 to receive this offer.

Four Reasons Solid Design Should Be a Priority for your Small Business

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We’ve all heard it said – It takes less than a second for someone to form an opinion of you. So when it comes to your business, this means your website and marketing collateral are a huge determinant in whether you’ll land the account, customer, or investor you’ve been vying for.

As a small business owner, you’re often pulled in multiple directions on a daily basis.  It’s tempting to ignore the need for clean, aesthetically pleasing designs; however, recognizing the value can be an integral step in establishing and growing your brand. Below, you’ll learn just four of the many reasons solid graphic design pieces deserve attention when it comes to your small business or startup brand.

  1. Good Design Tells Your Brand’s Story.
    Your brand should tell the story of your business: who you are and why you are passionate about what you do. This goes beyond a logo and a website. Tell your clients why they should purchase a product or service from you versus the. We all have a story that makes them unique, just as each business has a story that speaks to their integrity, passion and credibility. Your story should make someone have an emotional reaction to your brand. It should create an experience for customers. Let good design do the talking; words can only say so much.
  1. Good Design Promotes Team Unity.
    Establishing your brand with your customers cannot happen until your employees become brand ambassadors. Your creative space, website, and stationery should all serve as a reminder to your employees of what you do and why you are doing it. These are the people who are communicating your values and story to your customers through phone calls, emails, the checkout line, or meetings. Get your team on board with a firm understanding of who you are through good design. They are your greatest cheerleaders.
  1. Good Design Gives you Street Cred.
    Okay, so maybe it doesn’t give you street cred, but it does establish a sense of credibility among your customers and clients. Consider how many times you’ve looked at bad design and instantly decided the company didn’t quite have it all together. Your goal should be to look professional and effortless. Your customers and clients want to feel like they can tell you exactly what they want and you will have the know-how to tackle it correctly the first time, ultimately saving them time and money.
  1. Good Design is Memorable.
    Good design strategically uses colors, fonts, imagery, and mood across all communication platforms to reiterate a message. The more they hear from you, the more your prospects and customers will remember you and think to recommend your product or service to others. Consistency will ensure a clear message is shared every time, without fail.

Clean, attractive design shouldn’t be placed on the back burner when it comes to your small business.  Former CEO of IBM, Thomas Watson Jr. is known (among other successes) for his statement, “good design is good business.”  We couldn’t agree with him more.


Small Business Week is a special week for Outreach Promotional Solutions. Supporting small business owners and giving back to our communities is a commitment we’ve kept since the day we opened our doors.
Enter the code NOSALESTAX when you place your next print, promo, or apparel order and receive your next batch of branded items tax free. Orders must be placed by May 5 to receive this offer.

2017 Marketing Trends

2017 Marketing Trends

By | Marketing | One Comment

Effective marketing in 2017 requires understanding the tools and techniques that will help your company stand out from the crowd.  The basics of marketing still apply.  You must identify your target customer, identify the right messaging, and use the right medium to reach your customer.  The following tips largely focus on what mediums to use along with how to approach your messaging so that you build credibility and provide helpful content for your desired customers.

Concept 1:  Messaging to the a Growing Customer Segment – while most businesses don’t sell to all types of customers, it is important to understand what customer segments are growing and to target growing segments if it makes sense for your business.  

Market to Millennials
To be able to market to millennials, you have to understand them. Millennials make up approximately 25 percent of the population, and their anticipated buying power in 2017 is through the roof. What does this mean for you? You should probably start learning to speak the language of this suspender-wearing, cat-loving population.

Build a Socially Conscious Brand
For some brands, this could mean choosing to sell or produce sustainable, eco-friendly products. For others, a socially conscious brand means adopting an effort for cause marketing. Regardless, millennials (who are likely your largest target market) are looking for a brand they can trust more than any other generation, and to them, a socially conscious brand is a trustworthy brand.

Wearables.
While mobile devices won’t become obsolete anytime soon, consumers have found that wearables like the Apple Watch and FitBit are oh-so convenient. The market for these items is growing at a quick pace and by 2019 is expected to reach $53.2 billion. Millennials are especially impacted by wearable technology.  So what does this mean for you? The content you create will have to fit the wearable formats if you plan to stay in touch with your customers.


Concept 2:  Make your marketing interactive with your customer – whether it’s telling stories, leveraging visual content or personalizing your marketing, your ability to connect with your customer on a personal level will go a long way to building relationships in the digital age.

Social Media Users Crave an Experience
It’s not enough just to tell your followers how you feel about an event or experience. Let them know what it feels like to be there. New tools like 360 images and easy-to-use video production apps have made it easier than ever to feed this trend.

Good Video Content… And Keep it Coming
While not necessarily a new trend, video use is a trend that will continue to experience growth in 2017. Using video allows you to give more information in a shorter amount of time. According to HubSpot, brands that utilize video in their email marketing experience an almost 300% click-through rate. Brands that fail to take advantage of this trend will likely be left behind.

Personalization.
Large brands like Google and Amazon are certainly leading in this area, but that’s not to say that small businesses shouldn’t jump on the personalization bandwagon, as well. Personalization makes your customers feel like they matter to your business. This can be accomplished through something as simple as directly addressing your customers by name in mass emails or something a little more complex, like focusing your content on your customer’s recent searches and views on your website.

Be a Storyteller in a World Full of Fact-Reporters
Again with the experience topic, but it’s so important. Create content that matters. Your customers don’t need the facts about your company and they don’t want your hokey sales pitches on Facebook. Create content that is engaging and interactive and your customers will come to you.


Concept 3:  Use Data to guide marketing efforts – using data to guide decisions in business is good practice.  While this isn’t a new concept, leverage digital and social data to answer questions like what to post, when to post it, where to post it, and why to post it.

Track your Social Media Progress like Never Before
It’s not enough anymore just to post to Facebook and hope for the best. If you are going to have a strategic social media plan for the year (you should!), then it’s important to track your successes and failures, then adjust accordingly. Take the information that you learn from tools like Facebook Insights and Google Analytics, and come back the following quarter with digital media messaging that will knock their socks off.

 

This piece was co-written by Sean Miller and Nevin Bansal.  Sean is Creative Marketing Manager for Outreach Promotional Solutions and can be reached at smiller@outreachpromos.com.  Nevin is President and CEO of Outreach Promotional Solutions and can be reached at bansal@outreachpromos.com.

Good Design

“Good Design is Good Business”

By | Marketing | No Comments

It takes less than a second for someone to form an opinion of you based upon what they see. This means your website, marketing campaigns and marketing collateral are a huge determinant in whether you land the account, customer or investor you’ve been vying for.

I am fortunate enough to carry the title of Creative Marketing Manager, aka Graphic Designer at Outreach Promotional Solutions, so I spend a lot of time educating my clients on the importance of good design. While a design investment for your business may not be a clear ROI, it is crucial for gaining traction with almost any campaign.

I get it. As a business owner or marketing leader, you have hundreds of concerns to deal with on a day-to-day basis.  It’s tempting to ignore the need for clean, aesthetically pleasing designs; however, recognizing the value can be an integral step in establishing and growing your brand. Learn more from us in these four points about good design below.  

Good Design Tells Your Brand’s Story.
Your brand should tell the story of your business, i.e. who you are and why you are passionate about what you do. This goes beyond a logo and a website. Tell your clients why they should purchase a product or service from you versus them. Each individual has a story that makes them unique, just as each business has a story that speaks to their integrity, passion and credibility. Your story should make someone have an emotional reaction and can create an experience. Let your design do the talking. Words can only say so much.

Good Design Promotes Team Unity.
Establishing your brand with your customers cannot happen until your employees become brand ambassadors. Your creative space, website and stationery should all serve as a reminder to your employees of what you do and why you are doing it. These are the people who are communicating your values and story to your customers through phone calls, emails and meetings. Get your team on board with a firm understanding of who you are through good design, and the rest will begin to fall into place.

Good Design Gives you Street Cred.
Okay, so maybe it doesn’t give you street cred, but it does establish a sense of credibility among your customers. Consider how many times you’ve looked at bad design and instantly decided the company didn’t quite have it all together. Your goal should be to look professional and effortless. Your customers and clients want to feel like they can tell you exactly what they want and you will have the know-how to tackle it correctly the first time, ultimately saving them time and money.

Good Design is Memorable.
Good design strategically uses colors, typefaces, imagery and mood across all communication platforms to reiterate a message. The more they hear from you, the more your prospects and customers will remember you and think to recommend your product or service to others. Consistency will ensure a clear message is shared every time, without fail.

Clean, attractive design shouldn’t be placed on the back burner when it comes to your business. Former CEO of IBM, Thomas Watson Jr. is known (among other successes) for his statement, “good design is good business.” We couldn’t agree more, Mr. Watson.

Sean Miller is the Creative Marketing Manager for Outreach Promotional Solutions. You can contact her at smiller@outreachpromos.com for help with your design needs.

 

Welcome Erin to the Outreach Promos Team!

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Our team is growing! We’re excited to welcome our newest team member, Erin Mitchell!

Erin is a graduate of The Ohio State University’s Fisher College of Business with a specialization in Marketing.  She has experience working with several small businesses in the Columbus area and has brought her marketing strategy experience and passion for entrepreneurship into the work place.

She loves cooking and eating great food, so you can almost always find her thinking about what to munch on next. Animals are one of Erin’s favorite things in life, and watching puppy videos is a guilty pleasure of hers.

If you have a moment, shoot Erin an email and welcome her to the Outreach Promos team (emitchell@outreachpromos.com).

Columbus Chamber of Commerce Feature: “Why Cheaper Isn’t Always Better”

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Our President and CEO, Nevn Bansal was recently contacted to be featured as a guest blogger for the Columbus Chamber of Commerce. Check out his blog on the chamber website, or read below to learn more about why cheaper isn’t always better when it comes to promotional products:

Did you know over 36% of those receiving a promotional item are more likely to do business with the company who gave it to them? For many organizations, promotional items have become an important component to marketing, growth, and employee satisfaction efforts.  In today’s digital age, these items remain one of the best ways to maintain a personal approach to marketing.

For many consumers, a low price is a critical factor in the decision process when purchasing promotional items. However, getting a low price does not mean you should go “cheap”. A cheap item may not represent your company well and actually not be a worthwhile investment.

Here are a few examples of popular promotional items and options to weigh along with your budget:

  • T-shirts: These continue to be one of the most popular promotional items in the market. The lowest price shirts are usually less attractive and can be almost see-through depending on the quality of the shirt. As a result, those receiving the shirts will never wear them.  If your budget allows, it is best to steer away from a standard white t-shirt.  An Ash or Heather Gray shirt is only slightly more expensive and will be much better received.   Also, if you were looking at a multi-side or multi-color imprint on a white shirt, consider a one-side or one-color imprint on a colored shirt – the pricing is comparable and you will find the impression that is made will be much better.
  • Pens: Writing instruments are a staple in the promotional item industry. They are cost-effective, widely used and easy to distribute.  A pen can stay on someone’s desk for up to 6 months or more.  Going with a cheap pen may mean the ink runs dry quicker or it doesn’t write well from the start.  Because we all have so many pens, the pens that people don’t like to write with get thrown away first.   A small increase of maybe 10 cents more per pen can get you a pen that people will love to use – thus increasing the number of impressions from the item.
  • Awards: Cheaper awards are generally either light plastic, small, or just not well-made. Choosing a cheap award may not convey the level of appreciation you have for the person receiving an award. If you have a fixed budget, go with a nice plaque or an award that has a heavier base, which when held, creates a higher-end feel.  You can also consider a high-end travel mug or other branded gift in lieu of an award.
  • Technology: This is a fast-growing category in the promotion industry. USBs, portable chargers and other gadgets are popular promo items. However, cheaply made items that contain memory chips or tech components run the risk of not working properly. In addition, because technology promos are used in conjunction with high-end devices such as iPhones and iPads, if they are cheap looking or of poor quality, they won’t have appeal and won’t be used. To effectively utilize technology promos and stay on budget, give them to high-end prospects and customers rather than distributing them to the masses. If you are looking for a budget technology accessory, focus on items that do not contain technology components, such as a phone stand, microfiber cloth or iPad case.

The bottom line is that it is important to focus on quality and creativity above price.  Working hand-in-hand with a promotional marketing company is a great way to focus on those two elements and achieve better value. Because promotional companies handle promotional items every day, they stay on top of new items and have knowledge of special pricing opportunities to secure higher-end items at a lower price. Above all, promotional companies should always advise you if they believe an item you want is not the best quality item and recommend alternatives to meet your needs.

2014 Year-in-Review

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Our 2014 Year-in-Review is available! The past year has been one of growth and success for the Outreach Promotional Solutions team, and we have our clients, partners, family and friends to thank for it. As we move into the new year, we wanted to share with you the successes and ventures that we saw in 2014. Happy New Year! We are eager to work with you in 2015!

 

Millennials + Tech: Our Top 4 Promotional Gifts for Tech-Savvy Millennials

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In the 2014 Global Millennial Study by Telefonica,  it was determined that mobile technology is important across the board to millennials, and something tells us this isn’t going to change much in 2015. Now, we’re not just talking about cat videos and Facebook (though both are very important). We’re talking about millennials who believe they are on the cutting edge of technology trends, and we think you can use this to your advantage as you plan your 2015 marketing efforts.

Millennials are the employees who are eager to climb the ladder at a fast pace and who have more and more purchasing power each year. They appreciate mobility, interconnectedness and accessibility when it comes to tech products. Here are a few promotional gift ideas for the tech-savvy millennials in your life.

Gloves

Touch Screen GlovesI don’t know what it is, but the idea of being able to use their touch screen devices without removing their gloves just makes millennials feel all warm and fuzzy inside. Touch screen gloves were a huge hit when they were released last holiday season and continue to be the preferred choice today. Now imagine millennials sporting your branded touch screen gloves as they peruse news feeds and respond to emails.

Power-BankPhone Accessories: There’s no doubt that those tech-savvy millennials are also travel hungry, so mobile phone accessories are ideal for those individuals. Something like a power bank that can be taken on the go to keep a phone or tablet charged and ready for picture-taking and sharing will keep your millennial appreciative and accessible.

tablet

Tablet Accessories: Computers are so 1976, am I right? Millennials are moving so quickly because they have made the switch to tablets. Move in on the trend with branded tablet cases, stands and wireless keyboards. The cases especially are cost-effective, easy to mail and come in bright colors.

Speaker

Bluetooth Speakers: Most millennials keep their music on their phones, either by streaming through Spotify or in a digital music library. Bluetooth speakers are becoming more prevalent in the tech industry, especially since they come in eye-catching shapes and colors. Give millennials the gift of take-anywhere music that they can share at home or in the office.

There’s No Gift Like Promos for the Holidays

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The holidays are right around the corner, and lucky for your business, we’re equipped to help. Promotional products are the ideal holiday gift for your employees, clients and prospects. Whether its a simple mailer to remind clients you care about them or a cozy new jacket with your branding for your employees to sport in style, the options are endless when it comes to cost-effective, valued gifts. 

We’ve worked with our top suppliers to determine the most popular and creative gifts you can give this year. Check out the catalogs below, and let us know what you think!

Apparel
Nothing says “we appreciate the work you do” like a new fleece jacket or a branded button down. Give your employees the gift of style this year with brands like Eddie Bauer, Nike and Ogio. Not only does the gift benefit them, but also you as your employees serve as walking billboards for your brand. It’s the gift that keeps on giving! Click the catalog cover below to see just a few of the many options we have to offer:zoompage

High-End
From sweet treats and tech items to travel gear and desk accessories, this catalog offers a wide range of promotional gift ideas. We’re talking towers of chocolate and elegant desk clocks to remind your employees and prospects just how much you care. Click the catalog cover below to flip through page after page of holiday gift ideas from one of our best suppliers:
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Cost-Effective
You won’t believe the great gifts you can get at such an affordable price from this catalog. Ensure your clients and prospects are thinking about you as they move into the new year with these fun, memorable promo items. We’ve got you covered in making sure your 2015 marketing results are a success. Click the catalog below to see what all the talk is about:

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We want to make sure you aren’t putting holiday gifts off until the last minute this year. We understand that your time is limited, so leave the work to us. We’ll make sure to find the best gifts possible for those around you!