Category

Events

borror company stores for promotional products

How BORROR Uses brandstores for Brand Management

By | Events, Internal, Marketing, Promotional Insight | One Comment

How BORROR Uses brandstores for Brand Management

When BORROR approached us to create and manage their company store, we knew the quality of products would be just as important as the quality of service.

BORROR has spent the past 60 years building its reputation as a leader in property management, development, construction, and real estate. The BORROR brand is renowned because of the company’s longevity and luxury craftsmanship. Everything the BORROR logo appears on matters – whether it’s an outdoor billboard, print collateral, Facebook post, or promotional pen.

The marketing team at BORROR needed a solution to easily manage their branded promotional products and apparel. Using multiple vendors and cheap discount websites wasn’t going to cut it for a brand of BORROR’s stature. With our brandstores solution, we created an online shop where BORROR’s marketing team can easily order promotional products for a variety of uses.

Staff Apparel

Maintenance staff are always given a BORROR branded t-shirt. The BORROR brandstore includes t-shirts, polos, jackets, and caps that employees can order at any time. The best thing about ordering apparel from your own brandstore is the low quantity option. Gone are the days of the 50 piece minimum!

Launch Events

What’s a launch event without promotional products to give away? A missed opportunity. BORROR’s brandstore features products their team can easily order, and reorder, every time they hold an open house for one of their luxury apartment communities.

Office Items

Pens, notepads, and coffee mugs. All essential office products you’ll find in every workplace. BORROR can order these items at their convenience knowing the quality will never change thanks to the brandstores solution.

“Outreach has been a great ally in getting our promotional items all on one interface. It makes searching order history, placing orders, and ordering for multiple different locations a breeze,” Tera Bell, marketing coordinator for BORROR, said. “Since we are a small to mid-sized company, I don’t find meeting minimums to be a problem either. Our account rep is friendly and knowledgeable about the products which makes things much easier. Thank you Outreach for providing this online store for us!”

Could you benefit from a brandstore? The answer is yes if you regularly order promotional products and logo apparel. There is time and money to be saved. Visit the brandstores page to learn more or contact us to get started.

Business Events

Catch Outreach at these upcoming events in Central Ohio

By | Events, Partnerships | One Comment

Catch Outreach at these upcoming events in Central Ohio

Outreach Promotional Solutions has a pretty eventful schedule. We are attending several events and awards ceremonies this month and hope to see you there. Below is a list of where you can catch the Outreach team. Let us know if you’ll be attending by sending us a message here.

TRANSFORM, the 18th Annual Meeting from the Columbus Chamber of Commerce

The celebration will be attended by the thought leaders, innovators and entrepreneurs shaping the current trends and exciting future of Columbus and the Midwest. Guests will be treated to an interactive networking showcase as well as engaging presentations and best practices from a full lineup of featured presenters.

Date and Time
Thursday, February 8
7 am

Location
Greater Columbus Convention Center
Battelle Grand Ballroom
400 N High St. Columbus, Ohio 43215

Columbus Business First’s Bizwomen Mentoring Monday

The event offers attendees the opportunity to choose from 40 mentors who are among the most influential women in the business community for one-on-one coaching sessions for seven minute conversations.

Date and Time
Monday, February 12
7:30 am

Location
Hyatt Regency Columbus
350 N High St. Columbus, Ohio 43215

Multi-Chamber Business Expo and After Hours

Join the Chambers of Commerce of Dublin, Hilliard, Powell, Union County and Westerville, and their members, for one of the largest multi-chamber events in the area. This is your opportunity to network with hundreds of area business professionals while enjoying complimentary appetizers and beverages. Nearly 100 exhibitors and 500 business professionals are expected to be in attendance.

Date and Time
Monday, February 26
4:30 pm

Location
The Exchange at Bridge Park
6520 Riverside Dr., Dublin, OH 43017

Healthiest Employers Awards and Live Well Expo

We’re honoring the top health and wellness programs in Central Ohio at our Healthiest Employers Awards & Live Well Expo. This lively morning event is designed to get you and your team energized!

Date and Time
Tuesday, March 6
8:00 am

Location
The Grand Event Center
820 Goodale Blvd., Columbus, OH 43212

For updates on all the events we attend and resourceful content, sign up for our newsletter and contact us here. View our most recent blog posts here.

tradeshow exhibiting tips

Trade Show Exhibiting Tips

By | Events, Marketing, Promotional Insight | One Comment

Trade Show Exhibiting Tips

In this digital era, trade shows remain a popular vehicle to build leads and promote an organization.  As a key partner for several business tradeshows, we believe the power of these events help organizations promote their products and services with potential customers in a personal way.

Many organizations spend thousands of dollars on marketing materials and resources without having a clear approach to achieving their business goals. Lacking an approach can cause companies to leave a trade show thinking the event was unsuccessful. Read our latest tradeshow exhibiting tips below and don’t miss out on the chance to grow your business and generate better results and leads!

Maximize your investment – Trade Show Exhibiting Tips

Planning and thoughtful execution leads to better results.  With the tradeshow season in full swing, here are some helpful tips to maximize your investment:

Pre-Trade Show

  1. Develop Strategy – determine goals, plan, metrics and required resources
  2. Determine Incentive – why should people stop at your booth?
  3. Communicate Participation – invite network and mention your participation
  4. Secure Materials – printing, promotional items, apparel, banners and other displays
  5. Train Staff – ensure staff knows how to run the booth and what information to gather

During the Trade Show

  1. Booth Design – layout booth to ensure an open environment
  2. Information Capture – have a method to capture valuable information on leads

Post-Trade Show

  1. Measure Results – compare results against quantitative and qualitative goals
  2. Evaluate Staff – understand results and provide feedback on the effectiveness of staff
  3. Follow-up with Leads – execute follow-up plan with customized actions

By developing a strategy, aligning your resources, and ensuring effective follow-through, your organization can achieve maximum return on your exhibitor investment.

If your team doesn’t have the manpower or capacity to plan your trade shows or events, you should consider using a partner who has hundreds of events in their portfolio. Leave us a note or contact us here to ensure your next trade show is planned and executed successfully.