Promotional Insight

Pink Promotional Products for Breast Cancer Awareness

Pink Products to Promote Your Awareness Campaigns

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Pink Promotional Products for Breast Cancer Awareness

Pink Promotional Products for Breast Cancer Awareness Month

Use our hand-picked collection of pink promotional products as marketing tools this year

October is Breast Cancer Awareness Month. Companies nationwide will be using pink promotional products in a show of solidarity to end breast cancer.

Did you know there will be an estimated 268,670 new cases of invasive breast cancer in 2018? This, among other alarming statistics, provides a good reason for your organization to participate in awareness campaigns that help fund breast cancer research.

Pink ribbons, shirts, and bracelets are items you’ll see a lot of this October. If that’s too traditional for your tastes, consider some of these less costly pink promotional products and make your philanthropic marketing dollars go further.

  1. Branded Bandanas
    This seamless, tube-shaped bandanas can be worn in 13 different ways. Sport your screen printed logo on a pink bandana to show your company’s true philanthropic colors. Camo options are also available.
  2. Nail File in Plastic Sleeve
    These custom nail files can be imprinted in full-color digital printing. The packaging makes this beauty aid ideal for traveling and features both a fine and medium grit board.
  3. Pink Tote Bag
    Stand out with this tote bag. It features reinforced 22-inch straps and bottom 3-inch gussets with a hemmed opening. There is a camo option available as well.
  4. Awareness Grip Pen
    Imprint a personal message or your company logo for some positive publicity.

Take this opportunity to make a difference in the fight against breast cancer. Don’t have time to browse our catalog for more pink-themed promotional products? Rely on your Outreach rep to do the searching for you. Send your rep an email through our Project Portals, fill out this contact form, or connect with us on LinkedIn.



Project Portals

NEW FEATURE: Project Portals is your new Status Department

By | Promotional Insight, Technology | No Comments

What You Need to Know About Project Portals

Project Portals is a new feature we introduced to clients this week. If you’re a fan of efficiency, you’ll be a fan of Project Portals.

This free tool pulls every component of a project into one convenient place. Instead of searching through dozens of emails, you can simply visit your project portal to see the complete history of all communications related to a project.

Approve proofs with a click.

Check order status with a click.

See shipping information with a click.

View and pay invoices with a click.

You will also be able to view, download, and comment on essential forms. This includes presentations, estimates, sales orders, and more.

Project Portals provide you and your team with a simple, easy-to-use solution that acts as your own personal status department. We understand that time is a luxury most professionals no longer have. Anytime we get to save our client’s time is a win for us.

Your Outreach order rep will provide you with a link to your project portal. We cannot wait for you to try out this new feature! Contact your order rep or send us a note here if you have any questions.



borror company stores for promotional products

How BORROR Uses brandstores for Brand Management

By | Events, Internal, Marketing, Promotional Insight | One Comment

How BORROR Uses brandstores for Brand Management

When BORROR approached us to create and manage their company store, we knew the quality of products would be just as important as the quality of service.

BORROR has spent the past 60 years building its reputation as a leader in property management, development, construction, and real estate. The BORROR brand is renowned because of the company’s longevity and luxury craftsmanship. Everything the BORROR logo appears on matters – whether it’s an outdoor billboard, print collateral, Facebook post, or promotional pen.

The marketing team at BORROR needed a solution to easily manage their branded promotional products and apparel. Using multiple vendors and cheap discount websites wasn’t going to cut it for a brand of BORROR’s stature. With our brandstores solution, we created an online shop where BORROR’s marketing team can easily order promotional products for a variety of uses.

Staff Apparel

Maintenance staff are always given a BORROR branded t-shirt. The BORROR brandstore includes t-shirts, polos, jackets, and caps that employees can order at any time. The best thing about ordering apparel from your own brandstore is the low quantity option. Gone are the days of the 50 piece minimum!

Launch Events

What’s a launch event without promotional products to give away? A missed opportunity. BORROR’s brandstore features products their team can easily order, and reorder, every time they hold an open house for one of their luxury apartment communities.

Office Items

Pens, notepads, and coffee mugs. All essential office products you’ll find in every workplace. BORROR can order these items at their convenience knowing the quality will never change thanks to the brandstores solution.

“Outreach has been a great ally in getting our promotional items all on one interface. It makes searching order history, placing orders, and ordering for multiple different locations a breeze,” Tera Bell, marketing coordinator for BORROR, said. “Since we are a small to mid-sized company, I don’t find meeting minimums to be a problem either. Our account rep is friendly and knowledgeable about the products which makes things much easier. Thank you Outreach for providing this online store for us!”

Could you benefit from a brandstore? The answer is yes if you regularly order promotional products and logo apparel. There is time and money to be saved. Visit the brandstores page to learn more or contact us to get started.

Golf Products

Your Guide to Branded Golf Gear

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Your Guide to Buying Promotional Golf Products and Apparel

Golf season is upon us and courses are filling up with companies eager to boost morale and profitability through team building. Culture is important. This is why human resources departments are often tasked with planning team building activities, including the ever so popular summer golf outing.

There are countless opportunities for fun in the sun and co-worker bonding out on the course. Not to mention, you can leave your employees with a branded golf item, and they’ll never forget the experience you gifted to them.

Check out some of our recommendations on both affordable and industry-branded golf items below. You can also reach out to our team directly for a custom presentation or quote.

Nike® Golf Kit

This event kit includes three imprinted Nike (R) NDX Heat golf balls and fifteen imprinted 2 3/4″ tees. The pouch is made of 210 denier polyester and 400 denier patterned nylon with the golf balls made of ionomer and the tees made of wood. Imprint your company name or logo for some added exposure!

Custom Branded Golf Balls

Tee time always starts with this golf essential! A shiny new golf ball adorned with your full-color logo is sure to make your clients and employees feel like pros. They’ll definitely want to find this one after hitting it a few hundred yards into the nearest pond or ditch.

Titleist® Waffle Microfiber Towel

This golf towel is not only cost-effective, but the Titleist brand name is well-known by pros and amateurs alike, giving it a high perceived brand value. Keep your golf balls clean and your neck dry with this multi-use microfiber towel.

Carabiner Golf Tool

Small but mighty, this carabiner golf tool secures easily to your bag or belt loop, making it useful and easily-accessible time and time again. This product includes a ball marker, divot repair tool, cigar cutter, spike tightener, and carabiner.

Woodbury Golf Scorecard Holder

You’ll have your employees looking like golf pros out on the course with our unique scorecard holder. Their newfound love for the sport will encourage continued use of this item on the weekends when they are out perfecting their swing after your company golf outing.

Golf Apparel

Sure, employees already have their own company shirts and caps. But why not take the opportunity to give them a golf polo to memorialize the good times had with colleagues on the green. Choose from our nicer name brands like Nike, Adidas, and Callaway, and maybe your employees will start working longer hours. But don’t count on it.

Give your rep a call or contact us here to start planning your golf-centric promotional products and apparel.

Five Promotional Products your Small Business Should Invest in Now

By | Marketing, Promotional Insight, Technology | No Comments

When a consumer “shops small,” a significant amount of that money stays in the community. In fact, one study states that for every $100 spent at a local, small business, $68 remained in the city, while only $43 of $100 spent at a big-box chain had any community impact.

Promotional products are an excellent way to foster relationships with your small business customers. Giving those customers just a little something extra when they do business with you could be the tipping point for them to spend more money, or to return to you in the future. Here are five promotional products that are affordable for your small business or startup, but also functional and memorable to your customers.

Fruit Infused Water Bottles
Branded Water bottles are a dime a dozen in my cabinets, and the same is probably true for you too, but what if you jazzed up the standard sport bottle with the ability to infuse fruit? It’s that little something extra that will ensure your customer or client chooses your promo bottle over the other five in their kitchen. The cost isn’t much more than a standard water bottle and it will have your customers rushing to get home and fill ‘er up.

Moscow Mule Mugs
With summer just around the corner, speak to your client’s inner mixed drink lover and give them something a bit different. Moscow Mule mugs are trendy and will have your customer ready to kick back on their rooftop lounge with the sweet smells of summer surrounding them. They’ll be sporting your brand for all their friends to see and quietly thanking you for keeping them cool amid the heat. Glass pints and other specialty glasses are a win for your beer-loving clients and customers, as well.

Business Folders
Three-prong folders from the local office supply store aren’t going to cut it for all the meetings in your future as you grow your small business or startup. Branded folders make the perfect inexpensive leave-behind to package your beautifully-designed marketing collateral and brand story. It’s much more difficult for a prospect or investor to lose a folder with all your contact information than it is to lose a tiny business card.

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Trendy Apparel
While apparel can sometimes get pricey, there are options available that won’t break the bank. Plus, the investment will be totally worth it when your clients and employees are rocking their branded tank wherever they go. There’s a difference between slapping your logo on a cheap cotton tee (there’s a time and a place for that) and strategically designing a screen-printed tank or baseball tee that people are proud to sport. Work with the designer at your local print shop or promo company to come up with something that represents your brand perfectly.

Screen Shot 2018-05-03 at 10.50.18 AM
An oldie, but a goodie. Tech products are always a good go-to for small businesses because they are affordable and appeal to a broad audience. This Posh 3-in-1 Charging Cable is small, handy, and looks more expensive than it actually is. Clients and prospects will use this little device and others like it over and over, each time thanking you for coming to the rescue when they forgot to charge their devices the night before.

For a complete presentation of small business and startup promotional product ideas, click here. You can also use our contact page for a custom quote or more information on the items above.

Small Business Week is a special week for Outreach Promotional Solutions. Supporting small business owners and giving back to our communities is a commitment we’ve kept since the day we opened our doors.
Enter the code NOSALESTAX when you place your next print, promo, or apparel order and receive your next batch of branded items tax-free. Orders must be placed by May 5 to receive this offer.

marketing trends

6 Must-Know Marketing Trends You Can’t Miss in 2018

By | Marketing, Promotional Insight, Technology | One Comment

6 Must-Know Marketing Trends You Can’t Miss in 2018

The trends shaping marketing in 2018 are all about brand experience. Retaining customers and earning new customers involves a lot more than sharing a Facebook post every other day. When companies offer inventive ways to experience their brand, product, or service, they’re adding depth and enriching the relationships they have with their audiences.

Large corporations and small businesses alike must identify ways to build stronger connections through brand experience. Stronger connections can be developed through multiple communication vehicles, whether that be digital marketing technology or promotional products and wearable tech. Below is a list of the trends you should consider adding to your marketing mix this year.

Virtual Reality

The rise of virtual reality, or VR, has given marketers a way to creatively engage with their audiences. VR uses computer-generated images to place users in different environments. While it may seem like a tactic reserved for high budget marketing departments, smaller companies can use VR to give audiences behind-the-scenes content, exclusive event access, and other valuable marketing content.

TOMS is a company that encourages giving to those in need. The shoe and accessories company practices its core values by giving to a person in need every time one of their products is purchased. TOMS used virtual reality as a way to communicate the company’s core values by posting a YouTube 360 video where users were placed in a Virtual Giving Trip. Viewers were able to actually see the charitable aspect of TOMS’ business model as Brand Ambassadors delivered free shoes to underprivileged residents in Peru.

Live Video

Video has been in nearly every “marketing trends report” for the past couple of years. Last year saw the rise of Live Video and the data suggests it’s going to play a massive role in content marketing this year.

The Facebook Newsroom reported that:

  • Users spend 3x more time watching live video than a video that’s no longer active.
  • Users comment more than 10x more during live shows.

This level of engagement is not something you’d want to miss out on.

A survey conducted by Livestream discovered that:

  • 80% of respondents said they would rather tune into a live video for 2018 than read a blog post
  • 82% of respondents were more interested in watching live video from a brand than reading social media posts.

Influencer Marketing

Influencer Marketing is another trend that has experienced growth in the past year. Search Engine Journal surveyed 29 digital marketing experts on the important social media trends of 2018. It’s no surprise that influencer marketing appeared in several of these experts’ responses.

Having a trusted expert share your product or service extends your reach and connects you with those most likely to be interested in what you offer. By connecting with relevant social media influencers, you have the equivalent of an online brand ambassador championing for your brand.

There are rules and regulations involved in sponsoring a paid influencer program, so be sure to practice transparency and follow the FTC’s guidelines.

Wireless Promotional Products

Bluetooth-enabled products are on the rise, especially since major smartphone makers have ditched the headphone jack. Branded products should be viewed as a necessity in any well-rounded marketing strategy, but the key is to purchase products that your customers will want to use time and time again.

Sure, promotional pens and custom notebooks have their place in the product essentials bucket, but be sure to include more memorable products that will enhance your customer’s perception of you. Bluetooth connectivity isn’t restricted to just headphones, earbuds, and speakers. Multifunction products like hats with speakers in them, fidget spinner speakers, and even connected socks have been introduced to the promotional products industry.

If you’re a digital marketer or small business owner, it’s great to be privy on digital marketing trends, but even better to also be up-to-date on promotional product trends.


Wearable Technology

Custom wearable technology has become a highly sought-after category in the promotional products industry. Fitness accessories such as watches and smart bands will increase communication and efficiency and reduce healthcare costs. Human resources departments, in particular, have been using branded fitness trackers in their health plan rollouts to incentivize employees to join.

Other types of smart clothing have been introduced to the promotional products industry with brands like Levi’s and Nike serving as early adopters. Nike is currently selling NBA jerseys with a built-in NFC tag, which allows fans to sync and scan the jersey to the NikeConnect app so that they can watch highlights of the player whose jersey they’re wearing.

LinkedIn Ads

LinkedIn is already known as a high value, high performing social media channel for B2B marketers. Facebook and Instagram will remain social media giants in 2018, but the volume of updates and potential growth LinkedIn is staging is unmatched. As Fast Company states, “LinkedIn generates a level of engagement and genuinely thoughtful interaction that other social platforms are hard pressed to match.”

In 2017, LinkedIn added video to personal accounts, tested geofilters, made messaging updates, and reached over 500 million monthly users. This year LinkedIn will introduce video ads for business pages. If LinkedIn’s targeted video ads have the same impact that Facebook’s video ads have, it will certainly be a dominant force in social media marketing.

Final Thoughts?

Have you considered putting marketing dollars toward influencer marketing? Has your company’s CEO questioned the benefit of using LinkedIn for business? Curious about what types of wireless products are available to have your logo printed on? We’d love to fill you in. Give us a call, send us a message, or contact us here.

Grow Your Business Expo

Meet Business Professionals – Grow Your Business Expo 2017

By | Marketing, Partnerships, People, Promotional Insight | No Comments

Grow Your Business Expo

Are you a small business owner? Are you looking to network with other professionals in the area? Look no further but to attend Grow Your Business Expo 2017, presented by Columbus Business First, on Nov. 14 at COSI. Admission is free!

Meet with dozens of Columbus – area business owners, service providers and professionals who are motivated to do business with you. Expand your network and generate new business leads at the Grow Your Business Expo.

Premium Exhibit – $600

  • Display table with premium placement and linen
  • Opportunity to include marketing piece in expo bags
  • Mailing list of attendees (excluding emails)
  • Name recognition on event promotions
  • Business card in November 10th issue of Columbus Business First
  • Free, pre-expo prep course on how to maximize your expo experience

Standard Exhibit – $300

  • Display table with linen
  • Name recognition on event promotions
  • FREE, pre-expo prep course on how to maximize your expo experience

We are happy to be a partner of Grow Your Business Expo with Columbus Business First. Join us and register below to start growing your business today!

Interested in reading more about local Columbus, Outreach or Marketing? Check out more of our blog! Click here

Conway Center Awards

Join Us at the 19th Annual Conway Center Awards & Expo

By | Partnerships, People, Promotional Insight | No Comments

The 19th Annual Conway Center Awards & Expo

Join us and celebrate the accomplishments of Central Ohio family businesses at the 19th Annual Family Business Awards & Expo. We are happy to be a partner with Conway Center for Family Business for this year’s Conway Center Awards. The event promotes local businesses and awards them for their success they have achieved in the local Central Ohio area.

19th Annual Family Business Awards

November 8, 2017

Time:  10 am – 1:30 pm
Expo – 10 am – 12 noon
Awards – 12:00 pm – 1:30 pm

Hilton Easton 3900 Chagrin Dr. Columbus, OH 43219

Luncheon Seat Pricing:
Members and Honorees: $65 per person/ $450 per table of 8
Non Members: $85 per person/ $650 per table of 8

Expo Table Pricing:
$275 – Includes 2 luncheon tickets and one 6 foot display table with 2 chairs.

Awards being announced:

Family Business of the year
Lifetime Achievement
Community Engagement Winner
Re-Invention Winner
Succession Planning Winners
Milestone Awards

We are proud to announce we are receiving a milestone award for 5 years in business. Thank you Conway Center for Family Business. This a great appreciation and we are honored to achieve this accomplishment.

Join us and many others November 8th to celebrate our local businesses!


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Trade Show Experience

Make the most out of your Trade Show Experience – Expo 2017

By | Marketing, Partnerships, People, Promotional Insight | No Comments

Name: Expo 2017 Training
Date: October 3, 2017
Time: 8:00AM – 9:30AM

Event Description:

Expo 2017 is open to ALL Conway Center members! Learn what it takes to make the most out of your next Trade Show experience. Discover the strategies, goals, staffing and effective giveaways to employ to help generate leads for your business.

As a Conway Center member, we will help provide ideas, inspiration, a trade show tip sheet, and a 25% discount on any and all items you order for the upcoming  Family Business Expo. To learn more about our company, check out the rest of our blog!

Topics addressed include:

  • How to develop strategy
  • Determining incentives
  • Securing materials
  • Staff training
  • Booth design
  • Measuring results
  • Lead follow up

Following the Expo, use these tips and trick on November 8th for the Awards Expo. This program recognizes family businesses that have:

  • Successfully transferred the leadership of the company from one generation to the next
  • Found a unique solution to a complex business problem
  • Made a contribution to our community
  • Gone above and beyond the call of duty to help an employee, customer or vendor

Don’t miss this chance to help grow your business!  This Expo training is open to ALL Conway Center Members


BizConCle2017 – Outreach Promotional Solutions

By | Marketing, Partnerships, Promotional Insight | No Comments

BizConCle 2017

Join the Greater Cleveland Partnership and COSE for the annual BizConCle2017.

BizConCle is only convention for small and middle market companies to learn, network and grow in the Cleveland area.

Date: October 12th, 2017
Time: 7:00am to 6:15pm EST
Location: Cleveland Public Auditorium, 500 Lakeside Avenue, Cleveland, Oh, 44114
Presented by: Greater Cleveland Partnership and COSE
Cost: $189 for members, $350 for non-members

BizConCLE is a unique education and networking experience exclusively designed for small and middle-market company CEOs, C-Suite, and their employees. The full-day convention includes 3 nationally-recognized keynote speakers, 2 general sessions led by regional business and community leaders, and 10 hands-on workshops in areas like Talent, People and HR; Marketing, Customers and Branding; Business Growth, Sales & Financials; and Owner, Leader and Team Development. There’s also a full exhibit hall, interactive show floor and multiple opportunities to connect and share ideas through exclusive networking experiences.

BizConCLE will provides attendees with the resources needed spark creativity, stay ahead of the competition and take their company to the next level.

2017 Keynote Speakers:

  • Mark Thompson – Executive Coach and Venture Investor
  • Ted Frank – CFO, CoverMyMeds
  • Bonin Bough – Marketing Executive and former host of The Cleveland Hustles

Attendee titles include:

  • Business Owner
  • President
  • Entrepreneur
  • CEO
  • CFO
  • CMO
  • Vice President
  • Marketing Director and Manager
  • HR Director and Manager