When a consumer “shops small,” a significant amount of that money stays in the community. In fact, one study states that for every $100 spent at a local, small business, $68 remained in the city, while only $43 of $100 spent at a big-box chain had any community impact.
Promotional products are an excellent way to foster relationships with your small business customers. Giving those customers just a little something extra when they do business with you could be the tipping point for them to spend more money, or to return to you in the future. Here are five promotional products that are affordable for your small business or startup, but also functional and memorable to your customers.
Fruit Infused Water Bottles
Branded Water bottles are a dime a dozen in my cabinets, and the same is probably true for you too, but what if you jazzed up the standard sport bottle with the ability to infuse fruit? It’s that little something extra that will ensure your customer or client chooses your promo bottle over the other five in their kitchen. The cost isn’t much more than a standard water bottle and it will have your customers rushing to get home and fill ‘er up.
Moscow Mule Mugs
With summer just around the corner, speak to your client’s inner mixed drink lover and give them something a bit different. Moscow Mule mugs are trendy and will have your customer ready to kick back on their rooftop lounge with the sweet smells of summer surrounding them. They’ll be sporting your brand for all their friends to see and quietly thanking you for keeping them cool amid the heat. Glass pints and other specialty glasses are a win for your beer-loving clients and customers, as well.
Three-prong folders from the local office supply store aren’t going to cut it for all the meetings in your future as you grow your small business or startup. Branded folders make the perfect inexpensive leave-behind to package your beautifully-designed marketing collateral and brand story. It’s much more difficult for a prospect or investor to lose a folder with all your contact information than it is to lose a tiny business card.
While apparel can sometimes get pricey, there are options available that won’t break the bank. Plus, the investment will be totally worth it when your clients and employees are rocking their branded tank wherever they go. There’s a difference between slapping your logo on a cheap cotton tee (there’s a time and a place for that) and strategically designing a screen-printed tank or baseball tee that people are proud to sport. Work with the designer at your local print shop or promo company to come up with something that represents your brand perfectly.
An oldie, but a goodie. Tech products are always a good go-to for small businesses because they are affordable and appeal to a broad audience. This Posh 3-in-1 Charging Cable is small, handy, and looks more expensive than it actually is. Clients and prospects will use this little device and others like it over and over, each time thanking you for coming to the rescue when they forgot to charge their devices the night before.
Small Business Week is a special week for Outreach Promotional Solutions. Supporting small business owners and giving back to our communities is a commitment we’ve kept since the day we opened our doors.
Enter the code NOSALESTAX when you place your next print, promo, or apparel order and receive your next batch of branded items tax-free. Orders must be placed by May 5 to receive this offer.