We’ve all heard it said – It takes less than a second for someone to form an opinion of you. So when it comes to your business, this means your website and marketing collateral are a huge determinant in whether you’ll land the account, customer, or investor you’ve been vying for.
As a small business owner, you’re often pulled in multiple directions on a daily basis. It’s tempting to ignore the need for clean, aesthetically pleasing designs; however, recognizing the value can be an integral step in establishing and growing your brand. Below, you’ll learn just four of the many reasons solid graphic design pieces deserve attention when it comes to your small business or startup brand.
- Good Design Tells Your Brand’s Story.
Your brand should tell the story of your business: who you are and why you are passionate about what you do. This goes beyond a logo and a website. Tell your clients why they should purchase a product or service from you versus the. We all have a story that makes them unique, just as each business has a story that speaks to their integrity, passion and credibility. Your story should make someone have an emotional reaction to your brand. It should create an experience for customers. Let good design do the talking; words can only say so much.
- Good Design Promotes Team Unity.
Establishing your brand with your customers cannot happen until your employees become brand ambassadors. Your creative space, website, and stationery should all serve as a reminder to your employees of what you do and why you are doing it. These are the people who are communicating your values and story to your customers through phone calls, emails, the checkout line, or meetings. Get your team on board with a firm understanding of who you are through good design. They are your greatest cheerleaders.
- Good Design Gives you Street Cred.
Okay, so maybe it doesn’t give you street cred, but it does establish a sense of credibility among your customers and clients. Consider how many times you’ve looked at bad design and instantly decided the company didn’t quite have it all together. Your goal should be to look professional and effortless. Your customers and clients want to feel like they can tell you exactly what they want and you will have the know-how to tackle it correctly the first time, ultimately saving them time and money.
- Good Design is Memorable.
Good design strategically uses colors, fonts, imagery, and mood across all communication platforms to reiterate a message. The more they hear from you, the more your prospects and customers will remember you and think to recommend your product or service to others. Consistency will ensure a clear message is shared every time, without fail.
Clean, attractive design shouldn’t be placed on the back burner when it comes to your small business. Former CEO of IBM, Thomas Watson Jr. is known (among other successes) for his statement, “good design is good business.” We couldn’t agree with him more.
Small Business Week is a special week for Outreach Promotional Solutions. Supporting small business owners and giving back to our communities is a commitment we’ve kept since the day we opened our doors.
Enter the code NOSALESTAX when you place your next print, promo, or apparel order and receive your next batch of branded items tax free. Orders must be placed by May 5 to receive this offer.